Máster en International Business Management (English)

Master in International Business Management

Promoting the use of information technologies, addressing the expansion of operations and changing corporate culture are all essential

The Master in International Business Management is modular in structure thanks to the International Business Management Module and the International Trade Management Module.

Globalisation has given rise to increasingly more segmented and competitive markets, so the internationalisation of companies and their establishment in foreign markets is key when expanding a business. Promoting the use of information technologies, addressing the expansion of operations and changing
corporate culture are all essential.

The International Business Management module trains professionals with an international outlook, who know how to manage companies on the road to internationalisation or who already operate abroad. These professionals must master the financial, strategic and management environments which contribute to building international businesses.

The International Trade Management module, in turn, is designed for professionals with an international vocation, who know how to manage a sales department and who want to know the implications of a strategy in a global environment. It is for people proficient in business management who know about the opportunities that can be created with an international sales strategy.



The programme is designed to equip participants with the skills and knowledge needed to successfully face the changes that occur throughout the internationalisation of businesses and efficient strategic management, and also face the international commercial management of businesses with different opportunities offered by the changing environment. It also aims to increase the competitiveness and international employability of participants.

By the end of the programme you will be able to:

  • Critically analyse and evaluate complex issues in a globalised, dynamic and changing business environment.
  • Describe the relevant economic and financial indicators, and business models for decision making.
  • Appreciate the intercultural complexities of international management and manage institutional agreements ethically.
  • Recognise the needs of international customers and develop global marketing strategies.
  • Apply the knowledge needed to succeed as a global entrepreneur and the know-how to develop new businesses in international contexts.
  • Plan growth strategies for international businesses.
  • Describe the tools of economic analysis and identify the challenges and opportunities of globalisation.
  • Use knowledge of new technologies and information systems for international trade and the management of international operations.
  • Develop sales negotiation skills and techniques at an international level.
  • Identify the different variables that influence the creation of commercial networks and the impact of logistics as a resource for business.
  • Manage the tax consequences of an international organisation's business operations.

Syllabus of the Master in International Business

International Business Management

International Integration and Economic Environment

  • International integration
  • Regional economic integration processes
  • Macroeconomic indicators
  • Regulatory environment
  • Environmental factors

International Business Management and Innovation

  • Principles of the strategy
  • Strategic innovative management
  • Internal and external analysis
  • Functional, competitive and corporate strategies
  • International strategies
  • Organisational structure

Global Marketing

  • Internationalisation of the company
  • Making decisions when entering international markets
  • Entry strategies for international markets
  • Global marketing programme
  • Implementation and coordination of the global marketing plan

International Financial Management

  • Introduction to the international financial system
  • Currency markets
  • Country risk
  • Access to financing in international markets

Cross-Cultural Management

  • The cultural dimension of international management
  • Management of cultural diversity
  • Intercultural communication
  • Leadership in the global context
  • Ethical dilemmas in global management


International Trade Management

Global E-Business Strategies

  • The internet in businesses and the new consumer
  • Business models
  • E-business considerations
  • Technical aspects e-businesses
  • Business strategy

Global Entrepreneurship

  • Trends and opportunities in the global environment (Europe, Asia, Latin America, Africa, etc.)
  • Management of business innovation and information systems
  • Business angels and venture capital companies
  • Social entrepreneurship

International Trade Management

  • International recruitment
  • Incoterms
  • International transport
  • International shipping insurance for goods
  • Main international trade documents

Global Supply Chain Management

  • Stock management, planning systems and operation control
  • Supply chain management
  • The integration of purchases – production – distribution
  • Competition between networks and the integration of operations

International Trade Negotiations

  • Negotiation in the commercial sphere
  • Preparing to negotiate
  • The sales negotiation process and techniques
  • Negotiation at international level

International Business Simulation



  • Trading with

The Trading with workshops cover specific aspects of how to do business and providing services in several regions worldwide. They will focus on the economic and cultural peculiarities of each society, their cultures and subcultures and their influence on trade relations. The workshops will also cover issues related to business protocols and etiquette, as well as discuss how to do business in those regions. Specific topics covered are regional trading blocs, the advantages and challenges of doing business in such countries, guidance for investors and entrepreneurs, case studies, etc. The workshops will be conducted in Spanish or English.



Student ON is a methodology where the core is the student. A student always connected to the present, leader of the business world and in constant pursuit of excellence. An active and connected student to grow and inspire society.

Always endorsed by lecturers practitioners of international prestige, who share their knowledge and experience, promoting the professional development of the student. With an agile, flexible and collaborative method that allows the reconciliation of work and personal life.


This methodology is based on an innovative pedagogical model that allows students to learn in a 100% online environment, simulating the complex professional world that they live day by day within companies. The didactic focuses on the realization of different consecutive modules that approach various subjects of the syllabus to advance in the learning process with a flexible and organized mode.

One of the main bases that makes the learning process of STUDENT ON possible is the faculty of OBS Business School. Formed by prestigious professors, with an international profile, innovative, active, with extensive experience in their sector and knowledgeable about the current market and technological innovations.

STUDENT ON has as a fundamental pillar: the student. It is for this reason that students will have the support of their Program Manager, an academic figure who accompanies students throughout their training.

This method offers a unique and different educational experience that provides the assimilation of knowledge in a practical way. Real business life situations are simulated to develop management, leadership and teamwork skills. A method of managing personal and professional management skills through different elements of learning.


  • CASE STUDIES: Real business environment situations are studied and analyzed so that students can apply all the knowledge acquired in decision-making.
  • SKILLS DEVELOPMENT WORKSHOPS: Workshops are realized in which students discover and develop the different skills that they have at a communicative, managerial or negotiation level for their professional growth. Some of the workshops that are done are: mindfulness and stress management, managerial and coaching skills, storytelling and corporate communication, management development, coaching applied to CEM: empathy, etc.
  • DEBATES: In addition to improve their professional skills, students develop their critical thinking through participation in quality debates. In them, the synergies between the different knowledge and experiences of the students and teachers are developed.
  • SIMULATORS: Use of programs and tools that create real business situations to evaluate the consequences of decision making and the results of them.
  • FINAL MASTER PROJECT / BUSINESS PLAN: All OBS students complete the Master Final Project within the framework of a real and current company, through which they complete their learning process applying all the knowledge acquired.
  • SOFTWARES: The knowledge treated in the different Master's degrees is put into practice through the use of different software highlighted in the business world.

Application process and certification Master in International Business in English

The fundamental goal of our application process is to ensure the suitability of candidates. All participants must get the most out of this learning experience via a context in which it is possible to develop a long-term relationship with classmates, teachers and alumni.

What are the stages of the application process?
STEP 1: The candidate must meet our application prerequisites.
STEP 2: If the candidate profile fulfils these, a telephone interview with a member of the Application Department will be conducted.
STEP 3: Having passed the interview, the candidate must submit the required documentation to start the application process, including a letter of motivation.

Beforehand the candidate will have to complete the application form, which will collect information and documentation supporting his/her academic and professional profile: Curriculum vitae, letter of reference/recommendation, academic degree and language accreditation certificate if necessary.

STEP 4: With this documentation and the report from the Application Advisor, the Application Committee shall examines the candidate's record and certify that he/she meets the profile to complete the Master’s.
STEP 5: The Application Advisor will inform the candidate of the decision made by the Application Committee, which will enable the candidate to enrol in the programme if positive.


Double qualification
People who successfully complete the programme will earn a Master’s from OBS Business School also, participants who meet the academic requirements set for universities will obtain the Master’s from the University of Barcelona.



Programme Director Master in International Business in English

Adrian Pryce

  • Senior Lecturer at Northampton Business School
  • Consultant, World Bank, Multilateral Investment Guarantee Agency
  • General Business Manager, the Global Group
  • Delegado del condado Northamptonshire
  • Guardián Fideicomisario de Scott Bader 
  • Autor del libro "Strategy in Practice"
  • MBA, IESE, Spain
  • BSc Economics, Cardiff University
  • FHEA (Fellow of the Higher Education Academy)

Claustro de Profesores

He Shuquan

  • Professor of International Economics & Business, School of Economics Shanghai University
  • PhD in Economics & MBA

Luis Toro Dupouy

  • Education Management Executive.
  • Director de Programas de OBS Business School. Profesor de Estrategia e International Management. 

  • Ph.D. Candidate de la Universidad de Granada. Master of Business Administration (MBA) de University of Saint Thomas (Houston, Texas). 

  • Master en Dirección de Marketing y Gestión Comercial de ESIC Business School (Madrid, España).

  • Licenciado en Psicología de la Universidad Central de Venezuela (Caracas, Venezuela).


Tom Van der Heyden

  • MBA IESE, Spain
  • MSc Applied Economic Sciences, University of Antwerp
  • Associate lecturer at a variety of institutions including ESADE, Barcelona, Geneva Business School & Toulouse Business School

Miguel Charneco Garrido

  • Executive Member Eurocham Vietnam
  • Director de Recursos Humanos y Organización Comercial del GRUPO PIAGGIO. 
  • Miembro de la Junta Directiva de Mutua Intercomarcal, Fundación San Vicenç y Unión Patronal Metalúrgica.
  • Licenciado en Derecho y Diplomado en Relaciones Laborales por la UCM.

Xavier Rius

  • Director de Supply Chain en Lluch Essence.
  • Anteriormente fue Director de Logística en Natursoy (Grupo Nutrition & Santé) y Artiach (Grupo Panrico) con amplia experiencia en el área de operaciones en los sectores de la alimentación y el textil. Tres años de experiencia en Accenture en la División de Distribución.
  • Licenciado en Ciencias Físicas por la Universidad de Barcelona y Máster de Dirección de Operaciones en ESADE.    
  • Dedicación60 ECTS
  • InicioMay 2019
  • Duración10 months
  • Precio6.500 €
  • MetodologíaOnline
  • Idioma de ImparticiónEnglish